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Introducing Dr Bread: our AI- powered baking assistant for craft bakers
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At Baking with Lesaffre, we understand that each baker faces unique challenges. That's why we've developed Dr Bread, an AI-powered baking assistant, to offer truly personalized support.
Accessible through the Lesaffre & Moi mobile app, used by over 60,000 bakers globally, Dr Bread provides a tailored experience. Craft bakers can simply describe their production issues, and instantly receive customized advice, tips, and solutions, thanks to the extensive knowledge base of our baking experts.
Powered by generative AI technology, Dr Bread leverages our Baking Center ® Network’s comprehensive documentation and deep expertise to provide bakers with actionable recommendations, from perfecting recipes to optimizing processes. Our AI assistant takes into accountconsiders each baker’s local requirements and preferences, ensuring relevant solutions for their business.
“We’re thrilled to introduce Dr Bread, the latest addition to our suite of solutions designed to empower bakers and help them thrive,” said Thomas Lesaffre, Marketing Director at Baking with Lesaffre. “By combining the power of AI with our deep baking expertise, we offer a truly personalized experience that addresses the evolving needs of craft bakers.”
Powered by generative AI technology, Dr Bread leverages our Baking Center ® Network’s comprehensive documentation and deep expertise to provide bakers with actionable recommendations, from perfecting recipes to optimizing processes. Our AI assistant considers each baker’s local requirements and preferences, ensuring relevant solutions for their business.
Already deployed in 13 countries, including France, Dr Bread will soon be available in 27 additional markets, covering 11 different languages. The objective is to launch it in all countries with the Lesaffre & moi app. This expansion is part of our strategy to complement our industry-leading yeast and ingredient products with innovative services that support the success of craft bakers worldwide.
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