CATEGORY
L.I.F.E – Lesaffre Immersive Future Experience at IBA 2025 in Düsseldorf
- Reading time: 3min
Grounded in extensive foresight research, the Baking with Lesaffre stand will transport visitors into three captivating future scenarios that offer a glimpse into the bakery industry's evolving landscape in 2035.
“Our IBA 2025 stand concept will immerse visitors in the bakery world of 2035, inspiring them with desirable future scenarios aligned with our Bake for Good, Bake for Care, and Bake for Smile commitments,”
Thomas Lesaffre, Baking Marketing Director.
In addition to the innovative stand design, Baking with Lesaffre will showcase its latest product and service innovations developed in response to these future insights. Visitors will have the chance to experience these solutions through interactive tastings and demonstrations, further enhancing their understanding of the industry’s evolving needs.
“Baking with Lesaffre is resolutely focused on the future, offering baking solutions that respond to the trends of tomorrow,” Thomas Lesaffre added.
The Baking with Lesaffre stand, located at Hall 15, Stand E15, will invite industry professionals to embark on a transformative journey, exploring the future of baking and the company’s vision for the years to come. Let’s meet you there!
“This innovative approach underscores our expertise on anticipating and shaping the trends that will define the bakeries of tomorrow. The IBA 2025 stand represents the our dedication to inspiring the industry and driving progress through a visionary, future-oriented perspective aligned with our Bake for Good, Bake for Care and Bake for Smile commitments.”
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