Sensory Analysis
You know when a bread just feels right: the crust that crackles, the crumb that melts in the mouth, the smell that brings customers in. With Sensory Analysis, you can take a closer look at all these sensations and understand how they shape the way people experience your products. By working with dedicated panels and proven methods, you gain clear insights to help you create breads your customers truly enjoy.
See your bread differently
Get detailed feedback on aroma, texture, taste, and appearance, all measured with care by trained experts and real consumers.
understand what people feel
Discover how your bread is perceived, and use that insight to connect more deeply with your customers.
Grow your sensory culture
Access practical tools, training, and visual supports to bring sensory awareness into your bakery, every day.
Behind the Crust: The Role of Sensory Analysis in Baking
Camille DUPUY
Sensory Analysis Service
Sensory Analysis Service
Question – Camille, why is sensory analysis so important in baking today?
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“Because flavour matters. According to a recent study, 52% of consumers say flavour is the number one factor when buying bread. And flavour is just one part of the sensory experience: there’s also the texture, the crust, the smell… Sensory analysis helps us understand all of that, so bakers can create products people truly enjoy.”
Question – But isn’t taste just a matter of opinion?
“Exactly, and that’s the challenge! What tastes good for one person might not for another. That’s why we use precise methods and expert panels to turn opinions into reliable data. Sensory analysis brings objectivity into something very personal. That’s where the Baking Center™ comes in.”
Question – What do you offer bakers through this service?
“We give them a new perspective on their products. We help them design new recipes, enhance existing ones, or better connect with their customers’ preferences. Sensory analysis can really make a difference when it comes to innovation, quality, or standing out in a crowded market.”
Question – What are the main benefits for a baker?
“It helps at every step. First, when developing or improving a recipe. Then, for adjusting sensory elements like texture, aroma or crust. Lastly, it’s a powerful tool to support marketing or quality assurance. In short, it helps bakers make informed choices and talk about their products with more clarity and confidence.”
Question – Who is this service for?
“It’s available to all baking professionals. We mainly work with industrial customers, but we also support craft bakers, especially through our local Baking Centres™. If you’re wondering how your bread compares or how to improve it, we’re here to help.”
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