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Bakers, can a donut contribute to well-being?

All customers have different needs and values when it comes to baked goods.

Some are looking for indulgent treats to satisfy a sweet tooth, while others prioritize health and wellness in their food choices.

It’s crucial to cater to these differing needs in order to provide the best possible experience for all customers.

This could mean offering a variety of options such as gluten-free goods, low-sugar or low-fat options, or even incorporating unique flavors and ingredients.

Find out more on answering different customer needs thanks to today’s #TrendsMinute video with Florianne Dudragne, Business Opportunity Manager, and Aude Pierre, Formulated Ingredients Product Manager at Baking with Lesaffre.

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What is Saccharomyces cerevisiae?

Saccharomyces cerevisiae is commonly known as brewer’s yeast and baker’s yeast.
Saccharomyces cerevisiae is a unicellular fungus that reproduces