Baking with Lesaffre Asia Pacific teams at the 22^nd edition of FHA-HoReCa Singapore

With its diverse and specialized focus on Bakery, Pastry & Gelato, Foodservice & Hospitality Equipment, Hospitality Style, Hospitality Technology, and Specialty Coffee & Tea, FHA-HoReCa attracted over 45,000 professionals from across the food and hospitality sectors.
The event provided a perfect platform for Lesaffre to connect, collaborate, and explore new trends and solutions.

The focus on the booth was engaging demonstrations from our Baking Center™ team, spotlighting many of the company’s cutting-edge products. Visitors were invited to experience Lesaffre’s sensory expertise firsthand, with opportunities to participate in sensory panels that allowed them to engage with products in a unique and immersive way.

The Lesaffre Trends Vision Wheel and commitment program also featured prominently at the booth, offering insights into the future of baking and helping attendees stay ahead of the latest trends in the industry.

FHA-HoReCa 2024 proved to be a dynamic and rewarding experience, fostering collaboration among distributors, retailers, and industry professionals.