L.I.F.E – Lesaffre Immersive Future Experience at IBA 2025 in Düsseldorf

Grounded in extensive foresight research, the Baking with Lesaffre stand will transport visitors into three captivating future scenarios that offer a glimpse into the bakery industry’s evolving landscape in 2035.

Celebrating 50 Years of our pioneering concept: Baking Center™

In 2024, we marked a significant milestone – the 50th anniversary of our Baking Center™ concept. This innovative network of 51 centers around the world has been instrumental in driving progress and supporting the evolving needs of bakers, from craft to industrial.

Celebrating 130 years of empowering bakers worldwide with L’hirondelle^®

For over a century, L’hirondelle^®, our fresh yeast brand, has been a beacon for bakers around the globe. As this iconic label marks its 130th anniversary, we are honoring a legacy of passion, performance, and unwavering support for the baking community.

Baking with Lesaffre Asia Pacific teams at the 22^nd edition of FHA-HoReCa Singapore

FHA-HoReCa is Asia’s premier trade event, bringing together leading global suppliers and showcasing the latest innovations and technologies for the fast-evolving foodservice and hospitality industries.

Lesaffre Vietnam takes the Lead in Judging the #1 Supermarket chain National Bakery Competition

The GO! and Tops market, two largest supermarket brands in Vietnam, National Bakery Competition is a prestigious event held annually in Vietnam. This year, the competition concluded on October 9th 2024, showcasing the exceptional talent of bakers from nearly 50 Go and Tops supermarkets under the Central Retail Group. The event aims to identify the best baker within this expansive network.

Bakers, how to reinvent our job to face crises?

As we all know, the past few years have been tumultuous. In these trying times, it’s crucial for bakers to stay innovative and adapt to the changing landscape of the industry.

Bakers, can a donut contribute to well-being?

All customers have different needs and values when it comes to baked goods. Some are looking for indulgent treats to satisfy a sweet tooth, while others prioritize health and wellness in their food choices.

Bakers, what social media should you choose?

Platforms like Instagram, TikTok and Facebook are filled with groups and pages dedicated to baking, where people share their favorite recipes, tips and tricks, and photos of their creations.

Trends pilars for 2023

Last year, consumers were all wishing to get out of COVID, while continuing their wellness daily routine. Has everything remained the same in 2023? Let’s discover our new format #TrendMinute, where we invite you to deepen your knowledge on the upcoming trends of our sector.

Bakers, will we turn into robots?

After a crisis, how can process optimization help you gain resilience?
Florianne Dudragne, Business Opportunity Manager, and Laurent Soupiron, Technical Assistance Manager, may have all the answers you need!