Home > Our commitments > Bake for smile

Making people
smile

Food provides one of life’s most genuine, enriching experiences. The enjoyment of food is a truly personalized pleasure, evoking familiar flavors or introducing delightful new sensations. Whether savoring the comforts of tradition or exploring bold culinary adventures, the experience of food nourishes both body and soul. It’s a sensory delight that connects us to ourselves, our cultures, and the world around us.

making
people smile

The joy of great bread is a universal experience. It’s a chance to rediscover the comforting tastes, colors, and textures that delight the senses – a sensory journey back to childhood. For every baking professional, the ultimate aim is to captivate customers, create beloved favorites, and provide signature products that stimulate all five senses. And we are fully committed to empowering them to achieve those aspirations.

Delivering exceptional taste experiences, innovative textures, and visually appealing products, we create baking solutions that bring joy to consumers and transform ordinary moments into special occasions that leave lasting impressions and foster meaningful connections around the table.ㅤ

FUN

Along with nutrition, baking should also be a source of fun. After all, everyone loves a special treat, especially one with attractive colors and shapes. At Baking with Lesaffre, we help bakers to create seasonal and other limited-edition products with real visual appeal.

senses

Textures, aromas and taste are very important for enjoyment when it comes to baking. Our quality ingredients combined with our customers and partners recipes ensure that the end-product provides all these delights – along with a sense of true indulgence.

Authenticity

The desire to experience familiar flavors is a powerful driver for consumers. With Baking with Lesaffre at their side, bakers can be sure of making traditional breads with the authentic tastes that customers expect.

Together, let’s create the products of the future!

Where fun and childhood memories meet distinctive colors
A brioche in several different colors brings some fun to a daily treat.

Familiar aroma
The signature aroma of baked brioches takes customers on a sentimental journey back to their childhood. The secret to this sensory experience lies in the use of sourdough.

Freshness guaranteed
Baking with Lesaffre’s improvers are a guarantee that every brioche is fresh and moist. Meanwhile, our specially-adapted yeast ensures that the sweetened dough rises perfectly.

solutions
to bake for smile

Harnessing the power of sensory analysis

As a world key player leader in the taste experience, we uses sensory analysis techniques to develop tailor-made products for our customers. Experts in eight laboratories around the world use their acute senses of smell, sight, taste, touch and hearing to analyze every product. Their expertise is what sets Baking with Lesaffre apart from the competition.

Finding solutions for tastier products

Baking with Lesaffre offers bakers a range of solutions to make their customers even happier. Our sourdoughs have the unique flavor signature that is very popular with today’s consumers, while our yeasts are a tasty combination of tradition and innovation.

Bringing out the color of bread

For bakers everywhere, much of the appeal of what they produce lies in the visuals – and the use of natural colors in particular. Baking with Lesaffre has developed a very specific range of mixes for buns that uses plant extracts to get the baked colors just right. Similarly, we can provide with sourdoughs and mixes that create more beige shades in the final product.

Celebrating more than 150 years of know-how

Founded in 1853, Lesaffre is able to draw on a wealth of experience and technical expertise. Today, our know-how helps us to create products reflecting the ever-changing expectations of consumers. With 69 production sites, 52 Baking Center™ locations and 10 R&D centers around the world, we can deliver truly customized solutions at both a global and a local level.